VanderbiltHealth.com

Bringing clarity and simplicity to Vanderbilt's spirit of innovation. VUMC

T for Tourism, T for Tennessee

See How Rocky Top is Tops Among Social DMO's TDTD

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Twang this.

See what happens when we rock with CMT CMT
AstroCantus

Whose turn is it to walk Boo?

Meet our peeps
Kate Gallagher
the media director

10 Years

  • 2001 Hannah starts consulting companies on how to make money on the internet.  
  • 2003 Out of the kitchen and into office space in the trendy Gulch District. First desks and coffeemaker.  
  • 2007 Subprime lending crisis triggers Hannah's "we will not participate in a recession." We didn't.  
  • 2008 Infamous Pink Party Bus Christmas Bash. Don't ask.  
  • 2009 Dogs everywhere. Walking rotations and poop cleanup crew established.  
  • 2010 Pingpong table and game room
    in the office. Priorities.  
  • 2011 Rebrand. Redesign. Reinvent.  
Paramore University

Deliverables for Dummies

by Jake Larson in Tips on Feb 8, 2012

“A document created during the course of a web design project to facilitate communications, capture decisions, and stimulate innovation.”

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Resolutions are so five minutes ago...

by Whitney Haldeman in Business on Jan 3, 2012

Everyone sets New Year's resolutions, but I think the focus should be on setting goals. Let me tell you why.

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Simple REST Server with EE 2.0

by Jesse Bunch in Development on Feb 6, 2012

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Paramore University - It’s About the Content, Folks

It's About the Content, Folks

Thanks to everyone who came out for the inaugural session of Paramore University yesterday.

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12 Monumental Moments of 2011

by Hannah Paramore in Business on Dec 20, 2011

This time of year everyone loves to make lists: coolest gadgets, best tweets, even biggest fails. In the spirit of the season, here's our list of 12 monumental moments for Paramore in 2011.

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Digital Integration in Print Media

by Whitney Haldeman in Media on Dec 5, 2011

Magazine subscribers see how digital integration is important to keeping the medium afloat.

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Music Meets the Stars on iOS

Music Meets the Stars on iOS

It’s true that to really accomplish the goals of your clients, you must get your hands dirty and learn their business.

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Simplicity.

I was going to write this long blog post about the beauty of simplicity, but these guys said it best…

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(Almost) New Year. New Peeps

by Hannah Paramore in Paramore News on Dec 1, 2011

Not to mix my holidays too much, but we're thankful that Christmas came early and that we'll be starting the new year with so many new peeps at Paramore.

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10 Supplements for Creatives

by Justin Meyers in Tips on Nov 30, 2011

My top 10 supplement list to give you a biological edge next time you have to pull an all-nighter, get yelled at by a client or Junior decides to eat a bird flu sandwich on a dare.

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"Quality is the best business plan."

~ John Lasseter, Pixar

Find a Goo Goo Cluster Using Your iPhone

Developing Goo Goo Finder

Nashville natives and Cracker Barrel visitors have been enjoying Goo Goo Clusters for years.

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7 Habits of Highly Effective Business Tweeters

by Joey Strawn in Media on Nov 11, 2011

Twitter is a big deal. The opportunities for business growth are there, but you have to approach it correctly. Are you?

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Adventures On The Gorge

by Jake Larson in Business on Oct 31, 2011

Typically we host discovery meetings in our office...

This time was different.

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Developing the New fristcenter.org

by Jesse Bunch in Development on Jul 27, 2011

Following up the recent blog post regarding the design process of the new fristcenter.org, I wanted to touch briefly on four goals I kept in mind while planning the development on the new site.

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"I would have written a shorter letter, but I didn't have the time."

~ Mark Twain

Hootsuite: Of A Different Feather

by Joey Strawn in Social on Oct 27, 2011

We get asked all the time by which systems we prefer for different situations. I’ve decided to tell you today about one of our favorite tools: HootSuite.

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Outlook 2010 Display Debacle

by Josh Miller in Media on Oct 20, 2011

Windows 7 pairs up with Outlook 2010 to create font size issues with html email. Learn how to fix it.

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You gotta charge your friends, because your enemies won't do business with you.

~ Jonathan's Dad

Frist Center for the Visual Arts Website Redesign

The Frist Redesign

The Frist has a special place in our hearts here at Paramore.

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7 Ways to Stay Productive

by Tom Cunningham in Tips on Oct 11, 2011

Lately, I've been trying to find ways to stay productive and eliminate distractions. I've recently changed a few things about the way I work to see what works and what doesn't.

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Third Party Facebook Updates

by Joey Strawn in Social on Oct 10, 2011

We ran an A/B Test between two of our clients to see if posting from HootSuite really affected our engagement rates and these are the results.

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The Potluck Guide

The Potluck Guide

All you need to know to get started with social media. Download your copy today, print or digital!

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The best style
is no style.

~ Bruce Lee

Must-have Apps for Mac OS X

by Ben Wilkins in Tips on Oct 4, 2011

We decided to come up with a collaborative list of apps that we love and use nearly every day.

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5 Tips for iOS Development

by Ben Wilkins in Development on Sep 27, 2011

If you're just getting started on your first iPhone app, here are a few quick hitters that helped me get my feet wet with the Goo Goo Finder app.

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Attitude is the difference between ordeal and adventure.

~ Latitudes & Attitudes

Bowling Green, KY CVB

Bowling Green,
KY CVB

We needed to help get heads in beds and help visitors and event planners.

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Holiday Marketing Ammo

by Kate Gallagher in Media on Sep 20, 2011

Grab the eggnog, Holiday Marketing Ammo is here!

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Facebook Smart Lists vs. Google+

by Joey Strawn in Media on Sep 16, 2011

There’s been a whole lot of shaking going on under the Facebook roof.

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Earl Swensson Associates

Earl Swensson

If you're going to build a website for an architectural firm, you'd better have it together, right? We did.

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Future of Web Design 2010: London

Our very own Brad Haynes spoke at Future of Web Design in London.

Oh, the Facebook Places You'll Still Go

by Joey Strawn in Media on Sep 8, 2011

A little over a week ago you may have noticed something different happening on your Facebook Page.

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Refining Discovery

by Jake Larson in Business on Sep 5, 2011

Before starting any project with a new client it’s important to get to know who they are, what they are about and why they are coming to you. We do this through a process called Discovery.

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Going Back to College

by Marie Aderholt in Travel/Tourism on Aug 15, 2011

We all remember the feeling of being a freshman, the new man on campus. My first day at STS’s Marketing College brought me straight back to my first day as a college freshman.

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Georgia On My Mind

by Joey Strawn in Travel/Tourism on Aug 9, 2011

I spent the week of July 25-29 in Dahlonega, GA - that’s pronounced “Da-LON-ah-gah” and NOT “Dal-oh-NAY-gah."

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The One Decision

by Hannah Paramore in Paramore News on Aug 5, 2011

Everybody always says that rebranding is the hardest thing to do for a creative company, and, they're right.

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Rebranding: A Media Perspective

by Kate Gallagher in Paramore News on Aug 3, 2011

At it’s very core, media strategy is really about finding the best approach and outlet to communicate a message to a target audience.

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The Skinny on Google+

by Kate Gallagher in Social on Jul 25, 2011

Unless you've been under a digital rock, you've at least heard of Google+.

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Paramore.is My New Home

by Jake Larson in Paramore News on Jul 22, 2011

We've all started new jobs before, and we all know that every time it's like drinking water from a fire-hose for the first couple months.

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Peeps and Pee Spots

by Hannah Paramore in Paramore News on Jul 20, 2011

We have lots to announce on the Peeps front this week.

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Doin' the Dev

by Jonathan Kelly in Development on Jul 6, 2011

There are a number of priorities that must be defined at the outset of any development project. Depending on the type of project, these priorities will change.

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Rethinking the Website

by Brad Haynes in Design on Jul 5, 2011

Two years of tweaking, amending and altering a site definitely highlighted some issues that needed to be addressed.

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Branding and Collateral

by Blake Allen in Design on Jun 28, 2011

A few weeks before our company retreat last year, we began talking about redesigning our site.

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Turning Ideas into Projects

by Mark Ott in Business on Jun 27, 2011

Before we begin any web development project, we lead our clients through an analysis of their needs.

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Rebranding Hurts

by Hannah Paramore in Business on Jun 21, 2011

We rebranded our company this month and it hurt. The word on the street (from one of the blog posts I read about our rebranding) is that it took us about a year.

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10.5 Things I've Learned in 10 Yrs.

by Hannah Paramore in Business on Jun 5, 2011

But tonight I had a two-hour massage by Andy "The Wonder Masseur" in the guest bedroom at my house, and then I got the idea for this piece.

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Bluegrass Cellular’s New Community Focused Mini-Sites

New Minisites!

Two of 'em, for the great regional cellular provider Bluegrass Cellular.

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The One-Two Punch

by Blake Allen in Design on Apr 6, 2011

It’s one of the most effective visual tools we have as designers. We are programmed to respond to color. It sets the tone of the brand. So, choose your colors wisely.

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Google Adwords

by Christa Booker in Media on Feb 16, 2011

If you've been in Google Adwords lately, you might have noticed a change in some of your campaign's display URL's (specifically the root URL).

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BabyTime hits the App Store

by Mark Ott in Paramore News on Jan 25, 2011

The first iPhone app for Vanderbilt University Medical Center. We worked together to help the labor and delivery experience.

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CodeIgniter in ExpressionEngine

by Jesse Bunch in Development on Nov 29, 2010

This tutorial will provide tight integration with EE 2.0 and CodeIgniter using custom CodeIgniter controllers.

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Tweeting Matters

by Hannah Paramore in Social on Nov 2, 2010

He said, "I think I understand Facebook. Why would anyone care what I Tweet?" That stopped me cold because I think everybody cares about everything I say.

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How to Speak Effectively

by Brad Haynes in Business on Aug 5, 2010

There are plenty of benefits that come from speaking publicly. It's great for self-promotion and also helps business.

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