Paramore Simple. Clear. Focused on Results.

Deliverables for Dummies

Account Managers wear a lot of hats. Our goal is to keep the client happy, keep the project on time and on budget. With that, communication is key throughout the life of a project. There is one tool that drives the project to a successful completion and at the heart of the Account Manager’s role is: the deliverable.

Building A Simple REST Server with ExpressionEngine 2.0

Our clients love having the ability to control the content of their web sites. Now that we’ve been in the business of creating iOS and Android apps for a bit, we’re also finding that our clients love having the ability to control the content of their apps. Today I’ll show you how we use ExpressionEngine to easily provide content to our iOS and Android projects through a simple REST server.

Resolutions are so five minutes ago…

How are those resolutions coming along so far? It seems to happen this way every year: you make a list of things you’re giving up (nail biting, swearing, junk food), you swear things are going to be different, you stay on track till about, oh mid-February (if you’re lucky) and then you’re back to square one. Resolutions can be extremely daunting. The failure to keep them can often end up in more self-loathing and frustration than before you made the resolution. Instead, I suggest setting goals - and here’s why…

Father Knows Best

Celebrating Christmas with my family this year gave me great insight into where the advertising market is really headed. We’ve all heard about how big mobile, tablet and online video is going to be, and this year my family showed me first hand where we will be in 2012.

Our 12 Monumental Moments of 2011

This time of year everyone loves to make lists: the best movies, the coolest gadgets, the best tweets, even the biggest fails. So in the spirit of the season, we’ll share our own special list of 12 monumental moments for Paramore in 2011.

Digital Integration in Print Media: A Saving Grace?

The impact of digital on our lives is huge and its prevalence only grows with each passing day. This is especially true in the print world. Avid magazine subscribers have seen firsthand how digital integration is the single-most important component to keep this struggling medium afloat. Here, we’ll look at a few ways magazines are innovating to keep and connect with readers.

(Almost) New Year. New Peeps.

Not to mix my holidays too much, but we’re thankful that Christmas came early and that we’ll be starting the new year with so many new peeps at Paramore.

10 Supplements for Creatives

Maybe some of you can relate to this scenario… You graduated college, landed that highly coveted internship, perhaps you tried to launch a startup or two, got married, had a kid (or three in my case), bought Steven Seagal’s new album, Songs From the Crystal Cave, and then BAM! Your body failed you. One week in bed because Junior came home with the sniffles. The cold and chilling proverbial reminder that we need to take care of ourselves when we’re at our busiest and most stressed.

7 Habits of Highly Effective Business Tweeters

Twitter is a big deal. The opportunities for brand and business growth are there, but you have to approach it correctly. Here are 7 habits of highly effective businesses on Twitter.

Get Mobile or Get Left Behind This Holiday Season

If these holiday predictions are correct then marketers with a mobile strategy will be enjoying their holiday season.  What about those without a mobile plan? Well - if these stats aren’t a wake-up call then I don’t know what is. 

Adventures On The Gorge - our trip to West Virginia

Before every project, Paramore kicks off the working relationship and dives deep via a Discovery Meeting. (I’ve written a post about discovery that can be found here). Typically, we host the meeting in our office.

This time it was different.

Simplicity.

I was going to write this long blog post about the beauty of simplicity, but these guys said it best…

HootSuite: A Social Bird of a Different Feather

We get asked all the time by colleagues and clients which systems we prefer for different situations. We get questions ranging from which apps to purchase to which email portals are most effective to which social dashboard we like best. I’ve decided to take this time out today to tell you about one of our favorite tools and one that is always the answer we give when asked, “Which social dashboard do you use to keep up with all your social activity?” That’s always an easy answer: HootSuite.

Outlook 2010, Windows 7 and the Display Debacle

Windows 7 pairs up with Outlook 2010 to create display problems for html email.

Paramore University - It’s About the Content, Folks

Thanks to everyone who came out for the inaugural session of Paramore University yesterday.