Our Blog
This is where we think out loud. We'll give you a topic.
Josh Miller
the creative director
Bluegrass Cellular Mobile is Live!
A couple months ago, our favorite wireless provider decided they needed a mobile site to match their brand spankin’ new website. Turns out, they wanted their users to have the same great experience on their phones that they had on the web.
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Josh Miller
the creative director
Give the People What They Want
Sunday I crawled out of bed and stumbled outside to grab the paper. I read a couple articles and then tossed most of it in the recycling pile. So why get the paper for 10 minutes of information I can get on the Internet?
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Jonathan Kelly
the director of development
Spec It Out: Remove Ambiguity
We are firm believers in not only planning your work, but also working your plan. When it comes to web development for clients, the specification and documentation process or “spec,” is as much a cornerstone as any for a successful project. That little gem of the left-brain logic tells us that we have to know what we are building before we build it.
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Brad Haynes
the creative director
The Sincerest Form of Flattery
They say imitation is the sincerest form of flattery. Well, we’re flattered these guys felt compelled to launch their ode to the new site. Also, this brings up an interesting issue about mimicking other designs and when the design might be going too far beyond the line of acceptable imitation.
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Kate Gallagher
the director of account service
Five Basics to Save Time and Money on Your Media Campaign
You expect your online media campaigns to be FASTER, EASIER and CHEAPER than traditional media. So now’s a great time to revisit some of the basics that sometimes get lost in the hustle of fast-paced days, budget and time crunches, and updating your Twitter status.
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Hannah Paramore
the president
Interactive Agency of Record for the Tennessee Department of Tourist Development
Well hello, Dolly! We’re proud to announce that Paramore, along with the award-winning folks at Knoxville’s Designsensory, have been selected as the interactive agencies of record for the State of Tennessee Department of Tourist Development (TDTD).
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Hannah Paramore
the president
People Only Buy What They Understand
I’ve noticed something over the years. Confusion and complexity muck up a sales process. Ever try to get somebody to buy something they were totally confused about? Doesn’t work too well, does it? This is particularly true when it comes to digital marketing.
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Mark Ott
the strategy guy
Unique, Useful, Updated: A Site Worth Visiting
Can we all just forget about SEO for a minute? It is not the end all, be all answer to your traffic woes. Yes, you can game search engines in the short term, but it gets costly and it can damage your site’s reputation in the long run.
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Jeanne Petersen Richardson
the director of client services
Hannah Paramore
the president
I’m Talking Hospitality & Tourism in Raleigh, March 2
On March 2, I’ll be in Raleigh, North Carolina speaking to the fine folks responsible for the success of the tourism industry in that beautiful state. And I know how pretty North Carolina is - I was born there.
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Josh Miller
the creative director
Content is STILL King
This week, I’ve had the pleasure of working on a project where we had organized content from the beginning, and it was sweet! No Lorem ipsum or assorted Latin phrases I don’t understand - just actual, real-life content. It was gorgeous.
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Kate Gallagher
the director of account service
How long do I have to wait for my SEM results?
Search Engine Marketing (SEM) campaigns are some of our greatest success stories, yielding consistent, predictable and dependable website traffic and/or sales. Yet unforeseen by those new to SEM is the patience required to generate such results.
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Hannah Paramore
the president
Email Lives
It’s 2009, wasn’t email supposed to be dead by now? That’s what we’ve heard over the past four years as other technologies emerged that promised to surpass email as a marketing vehicle (RSS? Really?). So why is it still around?
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Brad Haynes
the creative director
A Peek at Our Process
Working on internal projects is always a challenge. The new ParamoreRedd.com was no exception… but fortunately we have a strong team of passionate creative peeps that ensure a project’s success, be it internal or otherwise. While it’s still fresh on my mind, I wanted to share with you a few of the components that went into knocking out our new website.
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Hannah Paramore
the president
Be Your Own Client
Physician heal thyself! We did and now we’re in post-op physical therapy. I’m talking about our new website which I hope you find interesting and inspiring.
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