Paramore Simple. Clear. Focused on Results.

Five Things I Learned While Developing the Goo Goo Finder iPhone App

If you’re just getting started on your first iPhone app, here are a few quick hitters that helped me get my feet wet with the Goo Goo Finder app.

Find a Goo Goo Cluster Using Your iPhone

Standard Candy Co. makes an amazing candy called Goo Goo Clusters. Nashville natives and Cracker Barrel visitors have been enjoying these treats for years. The only question surrounding them was “Where can I find one?”

Bronto Gives Us 12 Tips for a Successful Holiday Season

Grab the eggnog, Holiday Marketing Ammo is here!

While the early holiday decorations of retailers can be somewhat annoying as a consumer, as a marketer I appreciate the annual reminder for myself and my clients that it’s time to get our holiday marketing plans in gear.

Facebook Smart Lists vs. Google+ Circles: Let The Games Begin

There’s been a whole lot of shaking going on under the Facebook roof. You may remember we just talked about the recent change to Places and the dissolution of Deals, but since then a few more changes have been made to the #1 website in the world that I feel are worth talking about.

Oh, the Facebook Places You’ll Still Go

A little over a week ago you may have noticed something different happening on your Facebook Page. There are many reports out there, like this one from Gizmodo, claiming that Facebook has “killed” the Places functionality that once made Foursquare and Gowalla shake in their boots.  Rest assured, all you Check-In Champions, Facebook Places is still intact. All Mr. Zuckerberg and his team did was rearrange how it’s done and viewed to make it a deeper part of the social experience. Let’s take a look at what’s changed and how it affects how we all tell everywhere where we are.

Refining Discovery

Before starting any project with a new client it’s important to get to know who they are, what they are about and why they are coming to you. We do this through a process called Discovery. Having been with Paramore just over three months now I’ve been involved in a few discovery sessions. Each time it’s been a completely different experience based on the project, the client, their needs and goals.

I’m Going Back to College; Marketing College That Is!

We all remember the feeling of being a freshman, the new man on campus. My first day at Southeast Tourism Society’s Marketing College brought me straight back to my first day as a college freshman at the University of Tennessee - Chattanooga. Though it has been a few years since my freshman year, Marketing College did not disappoint! While I was sent there for business, by the end of the week it felt more like a vacation with life long friends than a week long plummet into the tourism industry.

Georgia On My Mind

I spent the week of July 25-29 in Dahlonega, GA. That’s pronounced “Da-LON-ah-gah” and NOT “Dal-oh-NAY-gah” as I found out after I pronounced it incorrectly for almost three days. You may be wondering what I was doing in a city in Georgia you’ve probably never heard of. Well, I was going back to college…Marketing College, that is.

Part 7: The One Decision

My assignment from Sassy-pants Knox is to write a wrap-it-all-up blog to end a 7-part series about our rebranding. Here’s a last thought or two for you and then we’ll just move on about the business of being the new us.

Part 6 - Rebranding: A Media Perspective

At it’s very core, media strategy is really about finding the best approach and outlet to communicate a message to a target audience. What needed to be communicated when applying this to our own rebranding efforts was primarily awareness for the new brand and what the transition means (and doesn’t mean) to our current and potential clients.

Developing the New fristcenter.org

Following up the recent blog post regarding the design process of the new fristcenter.org, I wanted to touch briefly on four goals I kept in mind while planning the development on the new site.

The Skinny on Google+

Unless you’ve been under a digital rock, you’ve at least heard of Google+. And if you don’t want to read one of the 50 in-depth articles published about Google+ last week, the following is a brief breakdown of what you need to know.

Paramore.is My New Home

We’ve all started new jobs before, and we all know that every time it’s like drinking water from a fire-hose for the first couple months.

Peeps and Pee Spots

We have lots to announce on the Peeps front this week.

Frist Center for the Visual Arts Website Redesign

The Frist has a special place in our hearts here at Paramore. We were responsible for the design of the previous site way back when and the site has stood the test of time, remaining relatively unchanged over the past 5 years. This time around we wanted to give visitors a better sense of all the activity that occurs at the Center.