Our Blog
This is where Christa thinks out loud.
Christa Booker
the senior media specialist
Father Knows Best
Celebrating Christmas with my family this year gave me great insight into where the advertising market is really headed. We’ve all heard about how big mobile, tablet and online video is going to be, and this year my family showed me first hand where we will be in 2012.
Continue Reading
Christa Booker
the senior media specialist
Google Adwords
If you’ve been in Google Adwords lately, you might have noticed a change in some of your campaign’s display URL’s (specifically the root URL). Google no longer allows capitalization in the root display URL.
Continue Reading
Christa Booker
the senior media specialist
Trust in Google
If you’ve been in Google Adwords lately, you might have noticed a change in some of your campaign’s display URL’s (specifically the root URL). Google no longer allows capitalization in the root display URL.
Continue Reading
Christa Booker
the senior media specialist
Getting to Know Your Audience = Testing
If you’re like us, you are constantly testing new email designs, subject lines, and content approaches for email campaigns in order to produce the best results (aside from using email best practices, of course). I’ve always had a discouraging moment when reviewing the results of A/B testing with no significant difference until I read an article by MarketingSherpa.
Continue Reading
Christa Booker
the senior media specialist
“Do Not Track” List? Oh my…
One of the reasons that online marketing is so beautiful is that you can track everything! In the media department at Paramore, we track email signups, post impression homepage views, ticket sales, and leads. We also use technology such as re-targeting and behavioral targeting in order to focus our money to target the audience that is most likely to convert to a customer.
Continue Reading
Christa Booker
the senior media specialist
Mobile Media - Building your SMS Database
The other day, I read that a new study from SMS Marketer revealed that coupons and SMS will become the most widely accepted forms of marketing and advertising by 2015. And with the way that time flies, 2015 sounds like it could be next week, right?
Continue Reading
Christa Booker
the senior media specialist
The Future of the Magazine?
Well, you knew it was coming. The days of running to your mailbox on the first of the month to see if your favorite magazine came in the mail may be coming to an end.
Continue Reading
Christa Booker
the senior media specialist
The New Search Alliance. I like.
The search world is buzzing with the news of the Yahoo!/Bing/MSN search alliance. Yahoo! has already been in contact with their search agencies to do “the switch.”
Continue Reading
Christa Booker
the senior media specialist
Google Steps It Up With Mobile Integration
iPhones, Androids, Blackberries, oh my! Smart phones have become increasingly popular throughout the years and as a result, the increase of mobile internet usage has proven to be a game changer for the pay-per-click world.
Continue Reading
Christa Booker
the senior media specialist
American Idol Judges Present an Analogy to Our Client Relationships
If you are like me, you have your DVR set to tape any viewing of American Idol. And, we all know that the judges make the show.
Continue Reading
Christa Booker
the senior media specialist
Cross Promotion of Social Media - Email Testing Outcomes
Social is such a hot topic right now. I have read several 2009 articles claiming that 2009 was the “Year of Social”. Throughout the year, I’ve seen advertising cross-promoting, i.e. “Be our Fan on Facebook” and “Follow us on Twitter,” on various TV commercials and print ads as well as display advertising and email.
Continue Reading
Christa Booker
the senior media specialist
Tennessee is Blazin’ New Trails
Yesterday was a big day in Tennessee Tourism. Governor Phil Bredesen, along with the Commissioner of Tourist Development, Susan Whitaker, announced an initiative that will take Tennessee Tourism to the next level.
Continue Reading
Christa Booker
the senior media specialist
View Through is the New Black
With each online media vehicle, there is a purpose. Whether it is brand awareness with display, lead generation and customer retention with co-registration and email, audience interaction with social networking or clicks with pay per click, there is always a goal with each media campaign. And, there are always conclusions to be drawn from studying these metrics.
Continue Reading