Our Blog
This is where Hannah thinks out loud.
Hannah Paramore
the president
Our 12 Monumental Moments of 2011
This time of year everyone loves to make lists: the best movies, the coolest gadgets, the best tweets, even the biggest fails. So in the spirit of the season, we’ll share our own special list of 12 monumental moments for Paramore in 2011.
Continue Reading
Hannah Paramore
the president
(Almost) New Year. New Peeps.
Not to mix my holidays too much, but we’re thankful that Christmas came early and that we’ll be starting the new year with so many new peeps at Paramore.
Continue Reading
Hannah Paramore
the president
Paramore University - It’s About the Content, Folks
Thanks to everyone who came out for the inaugural session of Paramore University yesterday.
Continue Reading
Hannah Paramore
the president
Part 7: The One Decision
My assignment from Sassy-pants Knox is to write a wrap-it-all-up blog to end a 7-part series about our rebranding. Here’s a last thought or two for you and then we’ll just move on about the business of being the new us.
Continue Reading
Hannah Paramore
the president
Hannah Paramore
the president
Part 1: Rebranding Hurts
We rebranded our company this month and it hurt. The word on the street (from one of the blog posts I read about our rebranding) is that it took us about a year.
Continue Reading
Hannah Paramore
the president
10.5 Things I’ve Learned in 10 Years In Business
I didn’t know much when I started Paramore|Redd - now Paramore | the digital agency. In fact, I didn’t even know I was starting a business. But it’s been almost ten years now, which is a really long time.
Continue Reading
Hannah Paramore
the president
The Potluck Guide
Southeast Tourism Society (STS) is the premier organization promoting tourism in the 12 states that comprise the Southeast United States. As a corporate sponsor, we are helping STS grow its presence in the social networks.
Continue Reading
Hannah Paramore
the president
Push That Content Out There, Will Ya?
As the person responsible for marketing your destination, attraction or product you probably do a lot of writing. Figuring out what to say and how to make it relevant to your customers so they will show up and spend money is one of the hardest things you do. It takes a lot of time to put together good copy for an e-newsletter, brochure or website.
Continue Reading
Hannah Paramore
the president
Social Therapy - Make it Sharable
Perception is a funny thing. Because we see everything in life through the lens of our own experiences, what is real to you, may be completely ludicrous to me.
Continue Reading
Hannah Paramore
the president
Social Therapy: Not Enough People Like Me
I was talking with a client the other day about the social campaigns for his very nice resort. He asked me why after about 18 months on Facebook, his likes are only about 1,300. He asked if that was good. He wanted affirmation or challenge, much like I want from my therapist every week.
Continue Reading
Hannah Paramore
the president
Social Therapy: ROI
I was in a meeting today where somebody said… ‘Online ad equivalency just isn’t there and it’s making our PR numbers look bad.’ I took a deep breath, and reached for my phone to call my therapist.
Continue Reading
Hannah Paramore
the president
Social Therapy: Blah, Blah, Blog
Most blogs are a big long whine. Ever notice? My therapist said to me the other day, why don’t you just blog your weekly whine sessions to the known world. Save me the bother and you the money.
Continue Reading
Hannah Paramore
the president
Social Therapy: Tweeting Matters
I was at the STS spring conference when a guy approached me and said, “I think I understand Facebook, but why would anyone care what I Tweet?” That stopped me cold, because if you’ve been reading my column, I think everybody cares about everything I say.
Continue Reading
Hannah Paramore
the president
Social Therapy: Does Anyone Care Where you Are?
I was talking with my therapist the other day about relationships. It seems we have a love-hate relationship with relationships. The grass is always greener. Your girlfriend’s boyfriend is cuter. What’s happening somewhere else is imminently more interesting than what’s happening right here.
Continue Reading