Paramore Simple. Clear. Focused on Results.

Paramore University: What We Learned

Tuesday, April 24 was a big day at Paramore. Actually, it was a big day for Paramore at the Belcourt Theatre, where we hosted our Spring session of Paramore University.

You Have 30 Days - Facebook Timeline for Brand Pages

“That’s Very Pinteresting”

For those of you not 6 months into a severe Pinterest addiction, here’s the DL (down-low) on why a marketer should care that “pinteresting” has quickly emerged as an adjective that most of my female peer group can assimilate to.

Get Mobile or Get Left Behind This Holiday Season

If these holiday predictions are correct then marketers with a mobile strategy will be enjoying their holiday season.  What about those without a mobile plan? Well - if these stats aren’t a wake-up call then I don’t know what is. 

Bronto Gives Us 12 Tips for a Successful Holiday Season

Grab the eggnog, Holiday Marketing Ammo is here!

While the early holiday decorations of retailers can be somewhat annoying as a consumer, as a marketer I appreciate the annual reminder for myself and my clients that it’s time to get our holiday marketing plans in gear.

Part 6 - Rebranding: A Media Perspective

At it’s very core, media strategy is really about finding the best approach and outlet to communicate a message to a target audience. What needed to be communicated when applying this to our own rebranding efforts was primarily awareness for the new brand and what the transition means (and doesn’t mean) to our current and potential clients.

The Skinny on Google+

Unless you’ve been under a digital rock, you’ve at least heard of Google+. And if you don’t want to read one of the 50 in-depth articles published about Google+ last week, the following is a brief breakdown of what you need to know.

Facial Recognition for Tagging is Now By Default in Facebook

Facebook has been rolling out a facial recognition feature that makes it easier to tag friends.

Talking Social in Memphis and Pensacola

Whew. I’m looking forward to not traveling this Memorial Day weekend. But the flight connections and hours logged on 440 were totally worth it. That said, I’m happy to be back in the office after meeting and talking social with some awesome people in Memphis, Tennessee and Pensacola, Florida.

How Many Emails about Epsilon Did You Get?

There was a security breach at Episilon that forced brands like Brookstone, Best Buy, Citi, Walgreens, Disney Destinations, JCrew, the Home Shopping Network, JPMorgan Chase, TiVo, Kroger, Captial One, and Walgreens (amongst others) to send warning and apologizing emails to their database of subscribers.

Introducing Emailography: Tangible, Concrete, and Everyday Email Help for the Travel Biz

When the “Potluck Guide for Social Media” garnered over 8,000 downloads in just two months, we knew that our idea for providing tangible and concrete content to help folks in the Southeast travel/tourism business shouldn’t be limited to Social Media.

The Auto-Share, Worth the Time Savings?

At a loss for how to start this blog post, I researched the definition of “auto-share” and got a search result about a car sharing company in Toronto. That’s not the type of auto-sharing I’m talking about. I’m talking about how you automate the sharing of your social content across multiple platforms.

Bah Humbug to Holiday Scams

I’m a new homeowner, and as expected, I have lots of junk I’d like to unload.  With the help of Craigslist, I have sold a futon, some lamps, a chest of drawers and a TV stand.  Another listing was for my full-size bed.

The Holiday Hotlist: Part V - Final Pointers and Some Free Gifts

Here are some final Holiday tips to consider for 2010 and beyond, from the Paramore media team.

The Holiday Hotlist: Part IV -‘Tis the Season to be Mobile and Social

Rejoice! Everything you’ve come to know and love about managing search campaigns is now available on Facebook: precise audience segmentation, mass creative customization, real-time bidding, and continuous optimization.