I was going to write this long blog post about the beauty of simplicity, but these guys said it best…
“In character, in manner, in style, in all things, the supreme excellence is simplicity.”
Henry Wadsworth Longfellow
“Look at the design of a lot of consumer products—they’re really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.”
Steve Jobs
“Simplicity and repose are the qualities that measure the true value of any work of art.”
Frank Lloyd Wright
“Simplicity is the ultimate sophistication.”
Leonardo da Vinci
“Nothing is more simple than greatness; indeed, to be simple is to be great.”
Ralph Waldo Emerson
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