Vanderbilt University Medical Center
Healthcare, wellness, and new initiatives
BabyTime App
Honey, I think it's time
Designed by a Daddy
Talk about knowing your audience: Paramore's Josh Miller, User Interface dude for
BabyTime, wrapped up the design at a moment of very special significance in his own life:
"I finished design on BabyTime the day before my wife and I had our first child.
Working on the app at such a relevant time provided special insight and really drove the
simplicity and specificity of the design."
Made for Momma BabyTime is the first iPhone app that times contractions, quickly connects with her healthcare provider, and gives directions to the hospital when "it's time." Designed for iOS 4 multitasking, Retina Display compatibility and integration with Google Maps, it makes delivery day just a wee bit smoother.
VanderbiltHealth.com
It's all about the patients
Making it simple Few things in life are more complex and personal than healthcare. The new VanderbiltHealth.com strips away anything that doesn't help you connect with one of Vanderbilt's thousands of doctors. App-like tools help people
find out where to go, how to get there and who to call for their healthcare needs. MyHealth at Vanderbilt gives patients and care-givers easy access to lab results, medical records and more.
Center for Women's Health
Bringing the spotlight to a grand new facility in Nashville
Media magic for
women's wellness
To introduce the brand new facility - a massive complex created by renovating Nashville's
premier shopping mall - Paramore went to work geotargeting a 100-mile radius of Music City
with display, email and search tactics to get the word out to audiences interested in women's
health, heart health and breast cancer.
(The fact that a lady can check in at the doc and then go outlet shopping was not used in
the campaign. But it was tempting.)
Emails That Engage
The metric that matters most? Results.
Vanderbilt Eye Institute
Vanderbilt- Ingram Cancer Center
MarketingSherpa
Award-winning email
MarketingSherpa has long been the benchmark for excellence in email campaigns as measured
by the metric that matters most: results. Welcome email for the Vanderbilt Eye Institute was
recognized as the best triggered email in the consumer segment.
The only Tennessee cancer center recognized by U.S. News & World Report
Quarterly eNewsletter campaigns all work hand-in-hand with leads gener-
ated from targeted search tactics, helping create a very actively-engaged audience.
Result: a third of folks opening the emails are clicking through.
That's insane.